Client: Mansouri Immigration Firm Objective: To increase online visibility and generate more leads Services Provided: Website redesign, SEO, and PPC advertising
Background: Mansouri Immigration Firm is a Vancouver-based immigration law firm that helps individuals and businesses navigate Canada’s complex immigration laws. The firm had a website that was outdated and not optimized for search engines, resulting in low online visibility and few leads.
Strategy: Our team at Rank Marketing Agency worked closely with Mansouri Immigration Firm to develop a comprehensive digital marketing strategy that would help the firm increase its online visibility and generate more leads. We began by conducting a thorough analysis of their website, competitors, and target audience. Based on our findings, we developed a strategy that focused on website redesign, SEO, and PPC advertising.
Website Redesign: We redesigned Mansouri Immigration Firm’s website to improve its overall design, user experience, and functionality. We created a clean, modern website that was easy to navigate and optimized for search engines. The new website was also responsive, meaning it could be accessed on any device, including smartphones and tablets.
SEO: We conducted a thorough SEO audit of the Mansouri Immigration Firm website, identifying areas for improvement and opportunities for optimization. We then implemented a comprehensive SEO strategy that included keyword research, on-page optimization, and off-page optimization. Our efforts resulted in a significant increase in organic search traffic, with the website ranking on the first page of Google search results for several key terms related to immigration law in Canada.
PPC Advertising: We developed a targeted PPC advertising campaign to reach potential clients who were searching for immigration law services in Vancouver. Our campaign included targeted ads on Google search results in pages and social media platforms. Through ongoing optimization and targeting, we were able to generate more leads and increase the firm’s online visibility.
Results: Through our comprehensive digital marketing strategy, we were able to help Mansouri Immigration Firm achieve its goal of increasing online visibility and generating more leads. The new website design, coupled with our SEO efforts, resulted in a 40% increase in organic search traffic. The PPC advertising campaign generated a 30% increase in leads, with the cost per lead decreasing by 25% over time.
Overall, our digital marketing efforts helped Mansouri Immigration Firm establish itself as a leading immigration law firm in Vancouver, with increased online visibility and a steady stream of new leads.